Why? A filosophy…
People tend to be afraid of what they don’t know or what they don’t understand.
Unknown makes unloved
It is my quest to explain and demystify alcoholic beverages with a view to let people enjoy a good glass of wine, a jug of beer or a punchy dram whilst discovering the land, the people and the science responsible for the making of all these sensuous liquids.
Inform, persuade and entertain. Three steps to joy.
Step 1: Information
In George Orwell’s novel, 1984, the Ministry of Truth promotes the slogan “Ignorance is strength”. We all understand the irony of this.
Where ignorance is bliss, ’tis folly to be wise.
Step 2: Persuade
You will never be good at something if you don’t like it. It is my quest to motivate and convince people to taste more, to understand fully and to enjoy deeply.
I promote responsible and moderate use of alcoholic beverages.
Wake up with determination, go to sleep with satisfaction
Step 3: Entertain
Combining education with entertainment in order to make learning more enjoyable,
Play is the highest form of research