Enjoy Wise

About me…

Martin Lebon, alias Lebonvin, is fascinated by fermented beverages. Brewing beer, making wine and the noble art of distilling are centuries long subject of study, experiment, tradition, innovation and joy. Humanity is thrilled by it and so am I.

Avid student, content writer, educator, speaker, idealist, hedonist, humanist and epicurist.

Wine & Beer Educator, wine professional – Certified Syntra West-EVW – Professionals in Drinks
Wine & Spirit Education Trust Alumni – Certified WSET Advanced – Level 3 Award in Wines and Spirits
Zythologist – Beer Sommelier – Certified Syntra West-EVW – Professionals in Drinks
Freelance Coach – Certified Syntra Vlaanderen
Copywriter in spe (Syntra West 2020-2021)
E-commerce enthusiast

Link me up…

What I do…

Offering useful knowledge and relevant information

“Better Content Means Better Business” – Kristina Halvorson, CEO BrainTraffic

Entertain and educate enthusiast people and share subject matter expertise, insights and opinions

“Community makes every other channel more effective” – Rand Fishkin, CEO Moz

“Content” and “Community”, an unbeatable team

How does it work…

Stories make the journey pleasant, refined and an uplifting experience

“Customer experience… the next competitive battleground” – Jerry Gregoire, CIO Dell

Martin Lebon

Enthusiast

As a subject matter expert in wine, beer and spirits I am your benevolent penman and storyteller.

Ideas mature in bottles…

Prolonged theoretical study and a basket of practical experience create a personal mixed grog of insight and inspiration. The wide word of alcoholic beverages, the history of Earth and the love of humanity for mind-altering experiences are my muse.

Doing that I consider 7 crucial competences

7 C’s:

1. Connect: a social, cross-cultural ability that let you think across borders and into societies
2. Create: innovative, intellectual curiosity following adagio “Never stop asking”
3. Collaborate: cooperate, participate and contribute
4. Communicate: ability to collect knowledge and meaning and catch it in language, symbols or text
5. Compute: technological and digital literacy
6. Think Critically: think along and judge
7. “Can do” mentality: self motivation and take initiative

As a child of the past century my submerging in the world of bits and bytes is of more recent days. App making or vlogging is not in my portfolio but writing and storytelling is in my bones.

Lebonvin talks about wine, beer, spirits and the good life but occasionally other “wisdom” can gain my attention.

If you can’t
put your heart in it
leave it

Why? A filosophy…

People tend to be afraid of what they don’t know or what they don’t understand.

Unknown makes unloved

It is my quest to explain and demystify alcoholic beverages with a view to let people enjoy a good glass of wine, a jug of beer or a punchy dram whilst discovering the land, the people and the science responsible for the making of all these sensuous liquids.

Inform, persuade and entertain. Three steps to joy.

Step 1: Information

In George Orwell’s novel, 1984, the Ministry of Truth promotes the slogan “Ignorance is strength”. We all understand the irony of this.

Where ignorance is bliss, ’tis folly to be wise.

Step 2: Persuade

You will never be good at something if you don’t like it. It is my quest to motivate and convince people to taste more, to understand fully and to enjoy deeply.

I promote responsible and moderate use of alcoholic beverages.

Wake up with determination, go to sleep with satisfaction

Step 3: Entertain

Combining education with entertainment in order to make learning more enjoyable,

Play is the highest form of research

Hearts and Minds
United we conquer

1 2 3

Schrijf mij jouw idee

Enjoy Wise

About me…

What I do…

How does it work…

Martin Lebon

Ideas mature in bottles…

If you can’t put your heart in it leave it

Why? A filosophy…

Hearts and Minds United we conquer

Tag Cloud

Wise

If you can’t
put your heart in it
leave it

Hearts and Minds
United we conquer